I'm Ignacio Moya, CEO of Devotio Agency, Boomerang's white label partner in Costa Rica. We brand ourselves "Devote Your Rewards." In October 2023, after my bank internship, my brother showed me Boomerang. The first demos amazed 95% of business owners - they saw how it fixed their loyalty program issues.
Digital marketing brought quick results. Through Facebook and Instagram ads with custom videos, we got clients fast. Our first one, a padel court owner, signed up through these ads. During my pitch, he kept saying yes before hearing the price. I set up his program that same day.
We've grown to 30+ paying clients: paddle courts, stores, restaurants, dental practices, pet stores, beauty salons. They love making their own rules instead of basic stamp cards. The digital system adds push notifications, birthday rewards, and tracks engagement in real time.
Each business gets hands-on setup. I visit them, create their program, train their staff on the scanner app, and show them the web system backup. They get a WhatsApp support line for questions.
One success story stands out. A beauty salon offered 25% off first purchases. Within 24 hours, 450 people downloaded their program. All age groups use it with ease. This brought many referrals.
Word of mouth brings 85-90% of new clients. Business owners see it working elsewhere and call us. Our newest client, a restaurant chain with 6-7 spots and 80,000 Instagram followers, shows our growth in Costa Rica.
The scanner works best on iPhones - some Android phones have issues. Soon Boomerang will add QR codes, making scanning smooth on all devices.
We started last November. No client has left - they see clear benefits and keep paying. By December 2024, we'll reach 100 clients.