Boomerangme, a leading loyalty automation platform for local businesses, announces a $1.5 million seed funding round led by Oleg Schegolev, CEO and Founder of Semrush.
In today’s world, where users are overwhelmed with informational noise, even the best products and services struggle to hold their audience’s attention. Customers quickly forget what they did just yesterday, making retention increasingly challenging for businesses. Boomerangme is here to change that.
The Retention Revolution
Big brands like Starbucks and McDonald's have known the secret sauce of retention for decades. It's no coincidence they're market leaders—they've mastered the art of keeping customers coming back. At Boomerangme, we believe it's time to make this powerful strategy accessible to every business, no matter its size.
What Is Boomerangme?
Boomerangme is a white-label loyalty automation platform for local businesses. We empower digital agencies and franchises to create retention-focused solutions that help businesses unlock 2x more profit from their existing customer base. Our platform enables the creation of personalized digital loyalty cards, real-time customer behavior analysis, and seamless integration of loyalty programs into existing business processes.
The Double Retention Effect
Boomerangme is revolutionizing loyalty programs by creating a double retention effect:
- For businesses: It helps retain customers through powerful, automated loyalty solutions.
- For agencies and franchisees: It empowers them to grow their success by offering valuable retention tools to their clients.
The Journey So Far
In 2024, with the support of our incredible community of partners, agencies, and clients, we achieved extraordinary milestones:
- Over 30,000 local businesses connected.
- Over 3 million digital loyalty cards issued.
- Empowering 1,800+ agencies across North America.
- Generating $800K ARR with 4x YoY growth.
- Implementation of diverse loyalty programs, including cashback, discounts, and exclusive offers.
A New Chapter
Today, we are thrilled to announce the successful closing of our $1.5M Seed funding round, led by Oleg Schegolev, the visionary CEO and Founder of Semrush.
Oleg shared his belief in Boomerangme's potential:
“The rising cost of customer acquisition is one of the most pressing challenges businesses face today. Boomerangme tackles this head-on by providing a seamless solution to focus on what truly matters: retaining and nurturing existing customers.
Boomerangme creates a unique ‘double retention effect,’ helping businesses keep their customers while empowering digital agencies and franchises to grow their own success. I’m proud to support Boomerangme and believe in its immense potential to transform the MarTech space.”
This milestone builds on the support we've received in previous funding rounds from professional MarTech investors, including top managers, founders, and backers of industry leaders like Dentsu, MindBox, and eLama.
Our Mission
We're on a mission to help at least 10,000 agencies in the coming year transition from competitive acquisition services to retention-focused solutions*, empowering local businesses to achieve 2x more profit from their existing customer base.
Mike Inishev, CEO and Founder of Boomerangme, comments:
"This funding is a pivotal moment for Boomerangme. It will allow us not only to enhance our technology but also to expand our market presence. We plan to leverage Semrush's expertise in marketing technology to create even more powerful customer retention tools. Our goal is to become the industry standard in loyalty for local businesses."
Gratitude and Vision
This funding isn't just about what we can achieve; it's about what we can achieve together. To our clients, partners, and team—you are the reason Boomerangme exists. You inspire us to keep pushing boundaries, to innovate, and to deliver the best.
The future belongs to businesses that prioritize retention. Let's make 2025 the year we lead this transformation.
Interested agencies and businesses can learn more about partnering with Boomerangme by visiting our website at www.boomerangme.com or contacting our team at partners@boomerangme.com.
With gratitude,
Mike Inishev
CEO & Founder, Boomerangme
